From Microsoft, Google, to Starbucks and numerous other large brands, crypto is being supported as a payment method. Although BitPay reported an increase in monthly transaction count, crypto adoption in e-commerce is happening at a slower pace. Retailers must come up with new strategies to attract customers, and it seems the adoption of crypto payments might be one of the ways that could give a much-needed boost to the e-commerce market.
Compared to traditional payment methods like bank transfers and card payments, cryptocurrencies offer benefits such as reduced costs for merchants while processing digital asset transactions with a payments partner. Transactions arrive near-instantly to merchants’ accounts; analysts consider computer systems highly secure while executing public-key cryptography on blockchains. Merchants do not face any risks of chargebacks with cryptocurrency payments.
E-commerce giants such as Amazon show strong interest in cryptocurrency that started years ago. Last year, Bitcoin surged 14% after a new job posting signaled Amazon’s intent to dive deeper into the cryptocurrency industry. These together signal continuing strong interest in digital assets within the company.
Crypto prices are highly volatile at present but many individuals and industry projects see this as an opportunity for investments and preparations for an incoming bull run. In addition to investors and crypto firms, online marketplaces and e-commerce brands should think long-term and embrace trends like NFTs and DeFi early since every new cycle comes with its opportunities for capitalization.
The number of crypto holders is rising rapidly; those who refuse to adopt this innovation are missing out on enormous opportunities. As more people become aware of cryptocurrencies, adding them as an alternative payment method can help businesses cater to newer demographics.