DressX, a fashion tech company that sells digital clothing and accessories, has raised $15 million in a funding round led by Greenfield. The round also saw participation from Slow Ventures, Warner Music, The Artemis Fund, Red Dao, and other investors. DressX plans to use the funds to scale its vision of the future of fashion, ensure interoperability of the digital fashion assets offered by DressX, and improve the performance of its app and non-fungible-token (NFT) marketplace.
The Los Angeles-based company has become a platform for digital-only fashion clothing since its launch in August 2020. It offers over 3,500 digital items available in the DressX library on the website and app, designed by DressX and external brands. Buyers can wear the garments in augmented reality, photo dressing, video calls, and on avatars in Decentraland and Ready Player Me.
The funds raised will also help DressX grow its community and partner with social media, gaming, and other virtual platforms to continue being the main provider of digital fashion in the metaverse. DressX aims to offer a meta closet to every person in the world.
Although still in its early stages, the digital fashion industry is said to be worth $50 billion by 2030. The gaming industry has already proven to be an indication of potential for brands and designers. Roblox is a case in point, with over 11.5 million creators designing over 62 million virtual clothing and accessory items on the platform in 2022 alone.
- DressX has partnered with numerous leading tech, fashion, and lifestyle companies including Meta, Roblox, Snapchat, Google, Coca-Cola, Farfetch and more.
- The company has been named one of the finalists of LVMH Innovation Award 2022 in the category 3D/Virtual Product Experience & Metaverse.
- DressX is a female-led and female-founded company with a core team based in Los Angeles. All founding team members have vast experience in fashion and technology.
“Digital fashion is something we have become extremely excited about as a firm,” said Jascha Samadi, founding partner at Greenfield. “We are very excited to see how this space will evolve over the next 5-10 years and we believe DressX will be at the forefront of shaping and driving change.”